Who&How Competences

An experienced outsource team – net to optimise your budget. Investors’ exposure, strategic planners, digital savvy, start up experience, international mind setting. Obios is a net-team of high experience professionals with a wide range of skills: Business Planning, Marketing Innovation, Brand Development, Strategic and Digital Marketing, Social Media Management, Content Marketing, Prototyping &User Experience, Digital Application Development, Start Up Steps and International Development.

This wide expertise allows us to be able to provide high quality services, maximising budgets thanks to the proficiency in delivering results in the start up phase of Companies. We are a team of professionals with a holistic approach, eager to be challenged and in a daily connection with a consolidated network of freelancers all over the world.


The core of the Company is the Strategic Planning Experience of the Founder and her Entrepreneurial Technology mindset – acquired at the Silicon Valley Bootcamps – and the Holistic Vision of professionals with careers in Big Corporations.

This know-how gave birth to different methodologies we apply to Companies during the “Advice Stage”: Organic Business Interpretation, Start Up Step, and Business Model Projection.

We belong to the X Generation (with a broad vision of the necessary integration of online and offline world) and the Y one (Digital Savvy, technology and innovation passionate).


Michela Michieli - The Founder

Marketing Strategic Planner focus Innovation, Startup and SMEs

A Marketing Strategic Planner with 15 years in Marketing Strategy & Planning with a focus on Digital Strategy and in the field of Technological Platforms and Consulting Companies. 8 years working in International Companies targeting Germany, Switzerland, Ireland, UK, Italy, France, Belgium, US and Spain, and in Consultancies and Marketing Companies. Lecturer Teacher in the Intelligence Design Master of the IUAV University, Venice. Course – Steps and Resources to Build a Tech Company. Master – Bootcamp from the Silicon Valley on Technology Entrepreneurship – Founder Institute – Berlin
Degree in Technology of Communication – IULM – Utrecht Universiteit – Milan, Utrecht.

Languages: Italian, French, English

br dg

Daniel Ospina - Conductal

Organization Design & Innovation specialist

Daniel is a visiting lecturer on System Design at Said Business School, Oxford University, an Associate Fellow of London University. Previously, Daniel designed innovation processes, services, and products at the Fat Duck Group. His portfolio includes designing for the European Space Station and 2 of the 50 best restaurants in the world. Daniel does regular public appearances, with previous platforms including TEDx, Tech Open Air Berlin, Futuro, and MMK16 (Gmbh).
Owner of Conductal – Organization Design agency that helps organizations to manage complexity, scale efficiently, and innovate effectively

Languages: French, English, Spanish, Italian, German

Federico Grianti - The Next Step

Chief Finance Officer - Business Model Coach and Financial Planning

CEO of The Next Step-Coaching your Business- EASME Coach European Commission
24 years of live experience as CFO in many international coropration and in different sectors like Microsoft, Honeywell, United Technologies, Shlumberger, Arthur Andersen and more. Experience of floating an Italian SME to London Stock Echange-AIM (the second ever listed in Italian history)

Languages : English, Italian

Karen Dempster - Fit2Communicate

Communication Expert * Change Maker * DISC Ensize practitioner * GCologist * Author *

Karen has twenty years’ experience of helping organisations to engage people through better communication to achieve improved results. She specialises in translating strategic goals into simple and meaningful communication that connects hearts and minds, as well as personal communication coaching.

Languages – English

Iveta Merlinova - Cinnam

Marketing and Sustainable Business Innovation

Her recognised competency is the ability to work within complex systems and to develop truly innovative business solutions. With over twenty-five years of professional experience, she has worked both with big companies and SME, in Italy and abroad. Iveta collaborates as a visiting professor with several universities and business schools. Her latest publication is Molecular Marketing: Market Leadership Creative Modeling.

Languages – Slovak – Italian – English – Russian

Paul Freudenberg - Goniche

Chief Customer Experience - Delivering Growth

An experienced Project Manager with a Specialization in Customer Experience Journeys and a degree in Electronic Engineer. Currently working with a number of exciting businesses to help them better understand how many sales opportunities they’re losing and identifying customer service that could have been handled better. And all that with no changes to the client’s systems.

Languages : English, German, French

Cristiano Mariani - Notjustbookkeeping

Accounting Services for Companies and Entrepreneurs

Not Just Bookkeeping was started in early 2015 by a group of young professionals.
Our main mission in life is to provide accounting services to small and medium-sized businesses with entrepreneurial aspirations.
We aim to do this in a way that translates into growth

Languages – Italian – English